As a small business owner, there are few things that feel more supportive than getting a referral from someone in my network. When a referral is given, not only is that person putting a significant level of faith and trust into my work, they are also putting their relationship with that other person on the line. Placing it in my hands.
Referring people is part of how we support one another in business. It’s how we develop and maintain our network. It’s part of what keeps our economy going. It’s so important that today I found this in my inbox from Bing:
There are many business models where referrals and recommendations are key pieces to what is offered. There are recommendations on LinkedIn. The ads served up on Facebook come from what your friends like, too. Tripadvisor counts on recommendations to bring value to what you find on their site.
Who have you referred lately? Here are a few of my own.
- If you want an amazing cup of coffee, head over to Dunn Brothers, owned by my friend Meghann and where my kid roasts the beans.
- For a special evening, nobody serves up ambiance and fine dining better than Sara and Eric over at Mezzaluna.
- If you’re looking for a unique gift or piece of furniture stop by Eco Chic Boutique where Maria will take care of you and you can buy a cool piece made by Paula or Laura or one of many other local craftspeople.
- My friend Sherry at Hair Success South is the only stylist on the planet who has been able to cover my gray. (Shhhh…. It’s natural. Reallly.)
I can’t create a complete list because I’ll leave someone out. But if you need a dentist, chiropractor, massage therapist, doctor, realtor, life coach, printer, charity to support, insurance agent, organizer, speaker for your next event, interior designer, custom designed furniture, or a myriad of other services… I can help you find a connection.
And you can do the same for those close to you.
Support your friends, family and network by giving them your business and, as often as you can, get others to do the same.